SinScents
SinScents / Transparency

Our Design Process

How we use AI, why we revise relentlessly and what still has to happen before a SinScents concept becomes a real candle.

The short answer: yes.

We use AI. We are not hiding it.

Yes, we use AI to help develop our vessel concepts, branding and campaign imagery. We are open about that. AI helps us explore possibilities; SinScents sets the brief, defines the requirements and directs the decisions.

The images you see come from an iterative process. We change, reject, compare and redo—sometimes returning to the same detail repeatedly—until a concept reflects our specifications and is clear enough for the next stage of development.

Concepts—not product photographs.

These images communicate design direction. They let us compare silhouettes, finishes, colors, labels and presentation before paying for tooling or samples.

Disclosure: AI-assisted vessel and campaign concepts. The images on this page are not photographs of manufactured products.

A beautiful image is a beginning.

A striking render can still show the wrong lid, an impractical shape or a finish that cannot be reproduced as pictured. Our job is to keep refining the design and identify what must be resolved in real materials before it can move toward production.

Proportions and construction

Vessel shape, lid fit, openings, edges and decorative details need a coherent physical design.

Materials and finishes

A convincing reflection in a render must translate into a finish and process a maker can actually achieve.

Labels and typography

Wording, hierarchy, placement and legibility must carry through into usable production artwork.

Brand consistency

Jynx’s features, the SinScents wordmark and the details connecting the collection have to remain recognizable.

One detail. Several decisions.

The Jynx door knocker from our launch artwork makes the process visible. We changed its finish, placement and relationship to the doors while keeping Jynx recognizable. The doors were then separated into layers for the reveal.

Earlier AI-assisted door design with a red Jynx knocker positioned on one door
Earlier Red, placed on one door
Revised AI-assisted door design with a cast-iron Jynx knocker centered between both doors
Revised Cast iron, centered between the doors

This is campaign artwork—not a manufactured door knocker. It shows how specific human direction reshapes an AI-assisted concept.

From concept art to production.

A render does not demonstrate that a design can be manufactured or that a candle is safe. These are separate requirements before a product is approved.

Define the specification

Establish actual dimensions, intended capacity, materials, lid requirements, finish references and production artwork.

Check what can be made

Fabricators and suppliers review construction, tolerances, available processes and the practical limits of the design.

Review physical samples

Samples and print proofs let us judge the real finish, proportions, lid, label and overall quality before production approval.

Test the candle system

The actual vessel, wax, wick and fragrance combination must be evaluated together for burn performance and candle safety.

What this means when you see our work.

Concept previews communicate our design direction. Final product information must be supported by confirmed specifications and real product imagery. If we describe an item as handmade, that refers to how the physical item is actually made.